Frequent Asked Quacks 🦆

Ay Up Duck Clothing is an independent premium clothing and merchandise brand, proudly born in Derbyshire, England.We create original graphic T-shirts, hoodies and merchandise inspired by British humour, everyday life and a healthy dose of Derbyshire character.Our mission is simple: to create quality clothing that looks great, feels great and makes people proud to wear it.Proper clobber. Because being naked is frowned upon.

"Ay Up Duck" is a friendly greeting commonly heard across Derbyshire and parts of the East Midlands and Yorkshire."Ay Up" is an informal way of saying hello, while "Duck" is a traditional term of affection.Put them together and you've got a proper friendly greeting — and the inspiration behind our brand!And no, you don't have to be from Derbyshire to join the flock.

Ay Up Duck Clothing was born in Derbyshire, England.We're proud of our local roots, but our designs and clothing are made for people everywhere.

Yes! Our Ay Up Duck collections feature designs developed by us, specifically for our brand, and your wardrobe.From our signature duck mascot to our cheekier characters and everyday humour, we aim to create distinctive clothing you won't find anywhere on the high street.